A beauty and fashion Queen! Imogen, also best known as Imogenation on her YouTube and social channels, is specifically known for her bubbly, lively and positive personality. Her makeup tutorials, hauls and vlog style videos will have you hooked. She will have you slayin' on the daily.
Shop the Imogen collection
"I wanted to create palettes that had versatility and accessibility for everyone. I wanted to create a palette with a bigger centre… so that they’re your go-to, standard shades. Everything else is added extras." - Imogen