The bevy of skin and beauty brand’s that call Lexington Passage in New York City’s Grand Central Station “home” (Aveda, L’Occitane, M.A.C. Cosmetics, and Origins, among others) will soon have a new neighbor. The world’s first-ever Bobbi Brown Cosmetics pop-up store will roll into the city’s most iconic building in time for the holidays.

At 800 sq ft, “The Pop-Up” will house the entire collection of color cosmetics, fragrance and skincare, with a special focus on the new Long-Wear Foundation and Creamy Matte Lipcolor collections.  Five makeup artists will be in store at all times to provide iconic Bobbi Brown high-touch service including 5-minute “instant pretty” touch ups and free makeup lessons.  Bobbi’s personal manicurist, Roza Israel, will set up shop for the grand opening, offering 10-minute manicures to consumers and commuters alike on a first come-first serve basis.

The Holiday Collection 2012

The location will make for the perfect stop before or after work for makeup application or party touch ups, or to stock up on gifts and stocking stuffers throughout the holiday season. The Pop Up store plans to stay open until January 2013. Additional Bobbi Brown Cosmetics locations will be “popping up” around the world following the debut of the Grand Terminal shop. To find out all the details, check out bobbibrowncosmetics.com.

Store hours are M-F/ 8AM-8PM; SAT/10AM-7PM; SUN/11AM-6PM.