TikTok is a place for fun, creativity, and snappy content. It’s also the best place to find authentic reviews, super quick how-to’s and the latest beauty hacks and trends. If the community of TikTok find a product that *actually* works, it can quite literally become an instant success and sell out overnight.
So, to save you the endless scrolling, we’ve rounded up 17 beauty products that went viral on TikTok in 2021. From a lipstick that was hailed as an exact alternative to a certain premium brand, to a brow soap that has helped to transform even the thinnest of brows to full and fluffy, these are the #TikTokMakeMeBuyIt products that went viral on the app this year…
1. Revolution Skincare Gua Sha
The ‘it’ skincare tool, Gua Sha is a form of facial massaging that *completely* took over TikTok earlier this year. Famed for its ability to help boost skin circulation, promote lymphatic drainage and even relieve facial tension, this must-have tool helps to boost skin radiance. Some Tik-Tokers have even said that by using it daily, they’ve noticed a dramatic improvement in the firmness of their skin. Watch it in action here.
2. I Heart Peaches Collection
Created by model Hailey Bieber, the #PeachesMakeupChallenge encouraged content creators to show off their best peach-inspired makeup looks. Still loving this trend? We have the peach-perfect collection for that with the I Heart Revolution Tasty Peach collection. From a peach-infused pore-blurring primer and hydrating lip oil to an 18-shade palette bursting with highly pigmented matte and shimmer peachy shades - you’ll be looking peachy-keen in no time!
3. Makeup Revolution Eye Bright Illuminating Under Eye Concealer
WFH, lack of sleep, and increase screen time are taking their toll on our under-eyes. But fear not, Tik-Tokers have found the solution for you. Makeup Revolution’s holy-grail £8 concealer is going viral on TikTok thanks to its ability to seamlessly disguise tired WFH eyes. Want to see it in action? Check out this TikTok from @mikaylanogueira.
Top tip:Grab a shade 3 times darker than your foundation shade to use as a contour wand!
4. Makeup Revolution Satin Kiss ‘Chauffeur’
It’s no secret that TikTok is the go-to place to find affordable dupes of your favourite products. The Revolution Satin Kiss in ‘Chauffeur’ has stolen the show recently thanks to its perfect mix of dusky rose and chocolate brown hues for berry-kissed lips. It’s often shouted out as an affordable dupe to a certain premium lipstick...
5. Revolution Soap Styler
No more searching your bathroom cupboards to create the famous brow soap trick, the Revolution Soap Styler dedicated brow-safe soap is your go-to for brows that won’t budge. It grips every.single.hair (even those stubborn ones). There are now thousands of videos about this product – which explains why we can barely keep it in stock. We are *obsessed* with this transformation.
6. Revolution Pro Define & Fill Micro Brow Pencil
An all-time favourite for lovers of microbladed brows, this super-thin brow pencil helps to create super fine hair-like strokes. Trust the TikToks, it's a *game-changer* for sparse brows.
7. Revolution Pro Blur Sticks
The pore-blurring properties of this primer made it an automatic TikTok favourite and is a constant sell-out on Revolution. It promises to blur out everything from pores to uneven texture and it can be used with or without makeup. And the Blur Stick’s new watermelon-infused sister, Blur Stick Plus (created in collaboration with beauty influencer @imjuliekay) is packed with added skincare benefits Vitamin B5, Vitamin C, and Vitamin E to give you that good skin.
Psst, keep an eye out for more Blur Stick additions dropping very soon…
8. Revolution Fast Base Stick Foundation
The beauty community of TikTok are always looking for the fastest way to achieve a flawless base. Gone are the days of building and blending. They want full coverage - and fast! The Fast Base Stick Foundation became an overnight TikTok sensation in 2021 thanks to its easy-to-apply stick formula that melts into the skin. It blends seamlessly to leave a fresh and dewy finish. Watch Rikki from Team Revolution show you why it’s so incredible.
9. Revolution Infinite Fixing Spray
The search for the ultimate long-lasting setting spray has been an ongoing investigation amongst the beauty community for a while now. The Conceal & Define Infinite Mattifying Longwear Makeup Fixing Spray lived up to the hype this year thanks to its ability to keep your makeup under lock for 16 hours. Could this be the best setting spray ever?
10. Makeup Revolution Freckle Me Dark Brown
With freckle beauty filters taking over our feeds in 2021, the Revolution quest began to create the ultimate freckle pen that mimics those beautiful faux freckles, IRL. Enter: the Makeup Revolution Freckle Me Dark Brown. The must-have beauty product to create the illusion of sunkissed freckles, just dot and dab the felt tip applicator pen across nose and cheeks and dab with your finger. It’s quite literally foolproof. Watch it in action here.
11. Makeup Revolution Ultra Brow Builder Kit
Gone are the days of skinny brows. It’s 2021 - we want them full, fluffy and thick. The bigger the better. The Makeup Revolution Ultra Brow Builder Kit is an easy-to-follow 3 step kit featuring a sculpting wax (that’s guaranteed to hold up even the most stubborn brows), a brow pomade (to define) and a super-skinny brow pencil (to fill in any sparse gaps). We’re *obsessed* with this transformation.
12. Makeup Revolution Superdewy Liquid Blush
2021 was the year that we finally managed to master the art of cream blush (with 2020 being the practice year). A lot of formulas on the market in 2020 were too thick, didn’t blend well, or had a limited shade range. That’s where the Makeup Revolution Superdewy Liquid Blush came in and changed the game earlier this year. Just watch this and see…
13. Revolution Haircare Plex 3 Bond Restore Treatment
The Revolution Haircare Plex 3 Bond Restore Treatment quite literally *shook* the TikTok community after users shared their instance hair transformations using this miracle mask treatment. Split ends no more! Watch Maria from Team Revolution’s unreal transformation using the Plex system here.
14. Revolution Skincare Hydrogel Eye Patches with Colloidal Gold
Not only are these under eye patches amazing for hydrating under the eyes in an instant, but they're also super satisfying to use. In fact, it was this video that made them go viral in 2021. And now, we've even expanded the hydrogel range for even more TikTok-ready colours from shimmering purple to sparkling silver and more! Shop them here.
15. Makeup Revolution 5D Lash Mascara
With drugstore mascaras popping up all over your FYP in 2021, there was one that really broke the internet... The Makeup Revolution 5D Lash Mascara went viral thanks to its eye-opening, lash-lengthening ability for those dreamy Bambi-eyes. We love this transformation.
16. Makeup Revolution Matte Bomb Liquid Lipstick
If there’s one thing the TikTok community are constantly looking for in a pandemic-prone world, it’s the best mask-proof lipstick. The Makeup Revolution Matte Bomb Liquid Lipsticks went viral on TikTok in 2021 thanks to their budge-proof formula that literally outwears a long day of mask-wearing, coffee-consuming and cocktail-drinking. Watch Ruby from Team Revolution put it to the test.
17. Makeup Revolution Conceal & Define Powder Foundation
In a world of “oh crap a zoom meeting in 5 mins”, it's no secret that we are all on the lookout for that one base product that will provide full coverage - and fast. And it’s often quite tricky to find a powder foundation that gets it right. That was until the Makeup Revolution Conceal & Define Powder Foundation came along and quite literally changed our worlds. Don’t believe us? Watch it in action here.
What’s your #TikTokMakeMeBuyIt product of 2021? Let us know over on the @makeuprevolution TikTok channel, we’d love to know! x
Love from, Lois & Team Revolution x
